Presidium uses Henry.ai to create investor-ready materials overnight

Presidium is a leading multifamily owner and developer with a geographic footprint stretching from Texas to Florida. As Associate Director, Jack Bossung is responsible for sourcing acquisition opportunities and raising capital—either for development or acquisition—based on prevailing market conditions. In the past year, that focus has leaned heavily toward apartment acquisitions.

Presidium needed a faster, more scalable solution for creating high-quality marketing materials that align with investor expectations. Henry.ai has helped Jack and his team do exactly that.

The Challenge: PowerPoint Grinding and Limited Bandwidth

Before Henry, Presidium relied on a dedicated marketing professional using Adobe InDesign to create OMs. While these decks were visually polished, the workflow was slow, requiring extensive back-and-forth and multi-day turnaround times. When that team member left, Jack and others were forced to manually build decks in PowerPoint—a time-consuming and less refined process.

“It was a grind,” said Bossung. “Even getting to a basic OM could take a half-day or more, and longer for deals in new markets. We had to handle everything—market research, formatting, narrative writing—ourselves.”

In many cases, the time cost was so high that fringe deals simply weren’t pursued.

The Solution: Henry as a Night-Shift Marketing Partner

Jack discovered Henry through a GP/LP match platform in late April. After a brief trial, the benefits were immediately clear: Henry created higher-quality content, dramatically faster.

Now, when Jack finishes underwriting a deal, he simply uploads the model along with some due diligence and web links to Henry. By the next morning, a polished, 90% complete OM is ready.

“I’ll make a few tweaks, customize a few lines where needed, and in 30 minutes it’s ready to go,” Bossung explained. “We can be in-market with both the model and OM by the afternoon.”

The time savings—shifting from days to overnight—and the improved product quality have transformed Presidium’s process.

Impact

Since adopting Henry, Presidium has significantly improved both the efficiency and quality of its investment marketing workflow. The time required to produce an offering memorandum has been reduced from one to three days to just overnight, allowing the team to move from underwriting to market in less than 24 hours. This acceleration has translated into a notable increase in output velocity, with the team now producing up to two decks per week—nearly double the previous pace.

The reduction in friction has also enabled Presidium to pursue a broader range of opportunities, including deals that might previously have been considered marginal due to the time investment required to prepare materials.

Importantly, the quality of the materials generated with Henry consistently exceeds what the team had been producing manually in PowerPoint, and is often on par with or better than the work previously done in Adobe InDesign by a dedicated marketing professional. Additionally, Henry’s flexibility has allowed the team to expand its use beyond multifamily assets, supporting mixed-use and retail development opportunities as well.

Conclusion

Henry has become a critical tool for Presidium’s acquisitions team. It enables faster go-to-market execution, higher content quality, and increased transaction volume—all while freeing up internal bandwidth for higher-value work.

“Henry replaced what used to be a full-time role,” said Jack. “And it works while we sleep. That’s like the best teammate you could ask for.”

Presidium plans to continue scaling its acquisitions efforts—backed by a tool that turns underwriting into investor-ready materials overnight.

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