How Compass Commercial Scales with Henry

Erich Bubbel is a commercial real estate broker based in Washington, specializing in multifamily investment sales at Compass Commercial. Operating in a high-volume, fast-paced market, Bubbel’s business is driven by a single overarching goal: sales volume. In order to consistently meet this target, he must rapidly produce professional-grade Broker Opinion of Value (BOV) and Offering Memorandum (OM) packages—often on tight timelines and with limited support.

Bubbel found himself seeking a more efficient, self-directed process to create these materials. He turned to Henry.ai to streamline and elevate his marketing efforts.

Challenge

Before adopting Henry.ai, Bubbel’s process for producing BOVs and OMs was fragmented and labor-intensive. Basic BOVs took roughly two hours to assemble, often with the help of external marketing coordinators. Full OMs could take up to seven hours and frequently stretched over the course of a week, depending on the availability of designers and supporting data.

Depending on the time available to assemble the materials, they could also be limited in depth and visual quality. Bubbel noted that demographic data, market comps, and financial detail were often light or absent, and creating maps or layout visuals added significant complexity to an already time-consuming process.

“Before Henry, there just wasn’t anything out there that was both fast and attractive enough,” he said. “I needed a platform that would allow me to build high-quality marketing packages without depending on a marketing team.”

With Compass’s marketing infrastructure largely oriented around residential sales, the in-house resources available for commercial transactions were insufficient. As a result, Bubbel was forced to find a better way to deliver professional materials—quickly and independently.

Solution

Henry.ai offered a turnkey solution for producing polished, data-rich BOVs and OMs—without requiring third-party design or data teams. With Henry, Bubbel was able to cut his document production time from hours to minutes.

“Now I can turn around a BOV or OM in about 20 minutes,” he said. “I can set a meeting, promise a 48-hour turnaround, and actually deliver on it. That kind of speed just wasn’t possible before.”

Henry.ai automates the most time-intensive parts of the process, including demographic research, amenity mapping, market comps, and layout formatting. Bubbel no longer has to coordinate with designers or sift through datasets. Instead, he can focus on what matters most: winning listings and closing deals.

The tool’s ability to meet the unique demands of commercial real estate—particularly its emphasis on financial detail—was critical.

“In residential, a nice photo and a few bullet points can get the job done,” Bubbel explained. “But in commercial, we need deep financials. Henry delivers that and more, without any friction.”

Results

With Henry.ai, Bubbel has transformed his marketing workflow. He now produces fully realized packages in a fraction of the time, enabling him to pursue more listings, respond faster to opportunities, and compete at the highest levels of the market.

“Henry is highly valuable,” he said. “It saves me time, which allows me to make more money. And I’m not just saving time—I’m doing it with a product that’s professional, complete, and competitive with the best firms out there.”

This shift has allowed Bubbel to stay focused on the core activities that drive revenue, rather than spending hours coordinating with marketers or formatting slide decks.

“Instead of spending seven hours on a document, I can spend that time reaching new clients, building relationships, and getting more deals across the line.”