How CBRE South Bay Scales Fast-Paced Deal Flow with Henry

CBRE South Bay operates in one of the most dynamic and fast-moving commercial real estate markets in Los Angeles. Patrick King, associate at CBRE, observed his team’s pace often outstripping the bandwidth of traditional marketing support systems. That’s where Henry came in.

Since adopting Henry, CBRE South Bay has transformed its ability to move at the speed of opportunity—delivering high-quality marketing materials within days instead of weeks, streamlining BOV and OM production, and scaling their capacity without increasing headcount.

The Challenge: Speed vs. Institutional Drag

Commercial real estate, especially on the institutional side, is notorious for sluggish timelines. Internal marketing teams are often overwhelmed, and producing materials like Broker Opinions of Value (BOVs) and Offering Memorandums (OMs) can take weeks due to back-and-forth revisions, bandwidth limitations, and legacy workflows.

“That’s just not the way the team operates,” said King. “We’ll have a call with a seller on Monday, meet with them Tuesday, and want a BOV ready that night. If the listing gets signed, we want the OM live and in front of the market within 72 hours.”

Unfortunately, CBRE’s internal marketing cadence couldn’t match that tempo. “I kept having to say things like, ‘They’ll have it Friday… no, next Friday.’ It just wasn’t working,” King recalled.

The Search for a Better Way

Determined to find a solution, King went to work. He demoed multiple tools and agencies—ranging from full-service marketing shops to brochure generators. But most were either too slow, too inflexible, or too disconnected from the immediacy of real deal cycles.

Eventually, he came across Henry.

“I vetted all the options and told the team, ‘These guys are different. They’re sharp, they move fast, and they’ve got something here,’” said King. “We got on a 30-minute call, and after it ended, my boss said, ‘Let’s sign a contract.’”

The Early Days—and Rapid Evolution

When CBRE South Bay joined Henry, they were among its earliest clients. That meant taking a bet on a young product—but it paid off quickly.

“In the beginning, some of the decks were a little rough around the edges,” King admitted. “But every month, the product just got better—faster, cleaner, more features. It felt like they were shipping updates every other week.”

What started as a lean tool evolved into a full-fledged platform that could handle everything CBRE South Bay needed—and more. “At this point, it’s almost overwhelming how many options there are to tweak and customize,” said King. “But that’s a good problem to have.”

The Results: Limitless Scale, Lightning-Fast Turnarounds

Henry’s real impact? Pure speed, without sacrificing quality.

CBRE South Bay now turns around BOVs and OMs in a matter of days—often less—allowing them to keep up with the team’s aggressive deal flow. “Henry makes us feel like the sky's the limit,” said King. “It could build 365 OMs in a year if we needed to.”

The platform also helped align marketing output with the cadence of dealmaking—striking while the iron’s hot, capturing seller momentum, and accelerating time to market.

And it’s not just about automation—it’s also about service. “We get that white-glove support,” said King. “We were early adopters, so maybe we’re spoiled, but even today, I can text the team late at night and get a response within minutes. That kind of access is rare.”

“When people ask me if I’d recommend Henry, I say it’s a slam dunk,” King concluded.